Project Overview
Green Peak Alliance pursued an underwriting campaign with Vermont Public Radio (VPR) to both support public radio and promote Green Peak Alliance’s initiatives for 2020 through early 2021. Our underwriting spots were on an on-air monthly rotation and more than 200,000 people listen to Vermont Public Radio and VPR Classical weekly according to the Nielson Audio Survey, Spring 2019, for Persons 12+. The goals of the campaign were to establish GPA as a “go-to” resource for prevention and education on substance misuse and raise awareness about GPA throughout Vermont.
Partners
Green Peak Alliance Partners: The Collaborative, Black River Area Community Coalition, Greater Falls Connections, Mount Ascutney Prevention Partnership
Community Organization: Vermont Public Radio
Timeline
September 2020 – January 2021
Project Resources
Underwriting Content & Schedule
September 22 – October 2020: Green Peak Alliance, partners for healthier communities. Offering information on local prescription take-back boxes at Facebook dot-com slash Green Peak Alliance.
November 2020: Green Peak Alliance, partners for healthier communities. Resources to help families discuss marijuana’s effects on developing brains at: Facebook dot-com slash Green Peak Alliance.
December 2020: Green Peak Alliance, partners for healthier communities. Information on storing alcohol, tobacco and vaping products away from children: Facebook dot-com slash Green Peak Alliance.
January 2021: Green Peak Alliance, offering information on how school- based mentoring programs can empower students to make good choices: Facebook dot-com slash Green Peak Alliance.
Vermont Public Radio Underwriting Guidelines
VPR Classical Coverage Map
VPR News Coverage Map
