Stigma Free Language

Toolkit Templates for Custom Branding

Project Overview:

Mental health issues and substance use disorder are medical issues. But too often, they are thought about and discussed negatively as reflections of poor character. This creates stigma that makes it more difficult for people in crisis to seek effective help. We encourage people to discuss these illnesses in a way that recognizes them as the medical conditions that they are, not as evidence of disgrace. 

Changing how we talk about mental health and substance use can make it safer for people to get the help they need. To promote more constructive dialogue, we’re sharing a lexicon of terms which reinforce the idea that illness is something people have, not who people are.

Toolkit Template Materials: