Toolkit Templates for Custom Branding
Project Overview:
Terms only have the meaning we give to them. The same is true of our own lives, which are defined by what we do with them. The 420 Ways to Achieve a Natural High campaign is a positive way of reclaiming the term “420” as one filled with an abundance of possibilities for how people can engage in substance-free activities. The project focuses on protective factors and the promotion of developmental assets to inspire individuals in leading rich, meaningful lives filled with fun and memorable experiences without using alcohol or other drugs.