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GPA Launches “Developmental Assets” Campaign to Help Adults Support Young People | Press Release

Press Release

WINDSOR, VT – Young people thrive with consistent support and encouragement. Green Peak Alliance (GPA) is working to help parents, caregivers, coaches, teachers, and others support the young people in their lives by launching a new campaign focused on these supports, identified as “Developmental Assets.” GPA has created a toolkit of digital communications that people can use to share encouraging messages and create engagement online.

The concept of “Developmental Assets” was originally defined by the Minnesota-based nonprofit Search Institute, which promotes positive youth development. These assets are internal and external positive experiences and qualities that help kids develop a sense of confidence, passion, and purpose. External assets include support, empowerment, setting of boundaries and expectations, and learning constructive use of time. Internal assets include a commitment to learning, holding positive values and self-image, and mastering social skills to successfully navigate the world. 

Green Peak Alliance has followed this model in creating its digital Developmental Assets Toolkit, a collection available for free online that includes social media messages based on seven of the key assets. Designed for sharing on social media, in newsletters, or in print, the toolkit is available to all at 

This initiative was made possible through the combined efforts of project partners The Collaborative, Greater Falls Connections, Mt. Ascutney Prevention Partnership, and the Springfield, VT School District, working through Green Peak Alliance.